Best Salon Mentors in 2022
Salon ownership is hard.
There’s simply so much to do, and so much you need to know how to do.
Marketing, finances, mindset, leadership - there’s so many different things that have to be on point in order for you to get the most out of your business.
More and more salon owners are turning to salon mentors for help, for good reason. The right mentor can be a game changer.
But finding the right mentor for you is hard.
That’s why I dug deep, and researched 100+ mentors to find who are the best out there.
And here it is - the five best salon mentors!
Britt Seva - The Thriving Stylist
In her early 20s, Britt led led a single salon team to over $3 million in annual revenue. Since then, Britt's only gotten better.
From her experience in the salon space, she has crafted one of the most popular business-based training programs for salon owners.
She, and her entire team at The Thriving Stylist have been able to help more than 10.000 beautypreneurs all over the globe to stabilise their inconsistent growth and scale their income - creating invaluable peace of mind in the process.
Britt has made it her life's work to modernise the salon industry and help salon owners change the way they perceive themselves.
In her opinion, too many salon owners in the past thought of themselves as stylists that own a salon, instead of CEOs of real businesses.
She feels this has led salon owners to neglect aspects of their business like marketing, strategy and leadership which are crucial to any thriving business.
Her life’s mission is now to empower 1 million stylists reach a six figure income level and change the perception of the entire beauty industry.
We definitely support her on that journey!
Britt Seva’s programs - Get 10% off!
In one of her four programs, you’re likely to find exactly what you’re looking for to improve yourself and your business.
If you’re just starting out, we recommend the Prep School
If you’ve gotten off your feet, but still feel like your growth strategies could be better, the Thriving Stylist Method might be just what you’re looking for
If you already have an established business, looking for the next step in your journey, you should check out the Scaling Stylist Method.
And if you want to sharpen your leadership skills, and get more out of your team, the Thriving Leadership Method might be just what you need.
On top of it all, she has a thriving community where she has gathered over-achievers in the industry where sharing tips and tricks is the norm.
If you're thinking of joining any program, use promo code Noona10 for 10% off!
Thrivers Live - The only business-building event for salon professionals.
52 days from when I am writing this, Britt will host the Thrivers Society Live annual conference for the third time.
The conference is truly unique. Held in the gorgeous Monterey Conference Center on the rugged central California coast, the conference aims to help you:
- Build a personal brand
- Understand finance management
- Break old habits and create new ones
- Remove existing success barriers
- Gain skills in modern marketing
- ... and more!
The lineup of speakers has some serious cannons like #1 international best selling author Hal Elrod, founder of IT Cosmetics Jamie Kern Lima and former CMO @ Beats by Dre and VP of Marketing @ Apple Omar Johnson.
Interested? Click here to check out their website!
Learn more about Britt
Website: https://thrivingstylist.com
Personal Website: https://www.brittseva.com
Instagram: @thethrivingstylist
Podcast: Thriving Stylist Podcast
Youtube: Britt Seva - Business Coach for Stylists
Facebook page: Britt Seva - Social Media & Marketing Strategist For Hairstylists
Facebook Community: The Thriving Stylist Insiders
Katie & Jordan - Real Beauty Bosses
Katie and Jordan were first introduced to the beauty industry when they started their own beauty business in 2017.
The business generated $100k in profits in their first year, and from that point on there was no turning back for the duo.
They’ve assisted multiple professionals to a six figure income level, some of them even reaching the million dollar mark!
Katie and Jordan have a simple mission. They want to help 10.000 professionals achieve financial freedom without being stuck behind the chair.
In other words, they want to help salon owners reach business results without working any harder.
Real Beauty Bosses Programs
Katie and Jordan offer a variety of exciting programs molded to fit your needs.
The most comprehensive one is the Real Beauty Bosses Elite program, a 6 month coaching program focused on helping you organize the beauty business that you’ve always dreamed of.
You’ll have regular meetings with Jordan, Katie and others for personal assistance to mold the powerful RBB systems to your business.
The goal of the program is for you to end up never having to pay anyone else to put together your marketing, and for you to have a fool-proof, converting marketing system in place that keeps you consistently growing.
They also offer a variety of online training courses. You could go for their Facebook Ads traning vault, their Client Retention Masterclass, or you could simply get it all with their Masterclass bundle.
Whichever one you go for, you can’t go wrong.
Learn more about Katie, Jordan and the Real Beauty Bosses
Website: https://realbeautybosses.com/
Instagram: @realbeautybosses
Facebook Community: Real Beauty Bosses: Salon & Spa Professionals Business Growth Community
Youtube channel: Real Beauty Bosses
Victoria Morley - The success coach
If you believe you are the thing holding yourself back, Victoria might have the solutions to your problems.
Dedicated to helping salon business owners build a wildly successful business and live the life they desire, Victoria is a mindset coach in every sense of the word.
Victoria’s story is captivating.
Everyone from the outside looking in saw Victoria as a huge success. She was a sales director for a large company, closing 6 and 7 figure deals on the regular and making good money. She had the husband and the house. She had it all.
But deep down, she wasn’t happy.
During the pandemic, she got time to reflect and decided to risk it all.
She got a Masters Diploma in Spiritual Life Coaching and Energy Psychology, and became an NLP Master Practitioner and an Accredited Practicioner Coach.
As she says, “the perfect blend of evidence-based methods with a sprinkle of woo-woo where needed”.
Victoria’s programs
Victoria’s thesis is a simple and powerful one.
She feels that investing in you is the most important thing you can do for yourself, your business and your life.
She’ll guide you through one of three ways:
You can do it through the Success Academy, where you’ll receive sales & marketing strategies, mindset work, personal growth strategies, support and access from a community that’ll take your business to the next level.
She bases the Success Academy on monthly themes. Every month you’ll receive a blend of live monthly masterclasses and actionable workbooks.
If you like what you’re getting out of the Success Academy, you can also get access and support from herself and other salon business owners with either a Premium or VIP membership.
Victoria also offers 1v1 success coaching, perfect for salon owners and ambitious solopreneurs.
Included are six months of mindset work, coaching, support and accountability from herself
Whichever one you go with, you won’t help it but grow by taking any of the programs Victoria has to offer.
Learn more about Victoria Morley
Website: https://victoriamorley.com
Instagram: @victoriajmorley
Facebook Community: Salon, Mindset, Success - Mindset & Success Group For Salon Business Owners
LinkedIn: Victoria Morley The Success Coach
Stephanie Mitchell - Sunnystorm Marketing
Stephanie is one of the premier marketing experts in the salon space.
She’s done it all, from being a marketing director of tech companies, to running her own marketing agency and now teaching business owners how to do great marketing.
Stephanie has been included in many of the magazines and websites you likely browse on the regular, like Salon Today and Nails magazine.
Her focus is to teach beauty professionals about the ins and outs of Facebook and Instagram advertising, but more than that she wants to help salon owners overcome their self-doubt and imposter syndrome by teaching them how to find their perfect clients online with a strong personal brand.
And Stephanie is just so much fun!
Her bubbly personality is on full display on her Youtube where she creates in depth content on marketing as well as on her Instagram where she posts insightful tips while having some good-natured fun.
Stephanie’s program - The Ad Lab
Stephanie’s program, the Ad Lab, focuses exclusively on social media marketing, so if you want more butts in seats - look no further!
After taking the Ad Lab course, you’ll learn what Stephanie calls “the booked out ads formula”. The booked out ads formula consists of four easy steps that will help you create profitable and client attracting Facebook and Instagram ads.
If you join the Ad Lab, you’ll have lifetime access to all of Stephanie’s videos and content. You’ll also be able to join the Ad Lab Private Students Mastermind.
Stephanie's approach
While working on this article, I reached out to Stephanie.
She was nice enough to agree to a short chat, and when I asked her what she loves most about the job, she says:
"I love learning again and again that the knowledge I consider 'basic' might be completely new information to other people! I think we forget that we each have something brilliant and useful to share, but because we're so steeped in our own profession, we forget just how genius it is to the outside"
Stephanie is very aware of the tricky role she has as a mentor, and her approach is an admirable one.
Being a mentor means taking responsibility, but also knowing when to step back and stop trying to solve everyone's problems. We give people the tools, show them how to use them, and its our client's job to get to work using them"
Learn more about Stephanie
Website: https://sunnystorm.marketing
Instagram: @sunnystorm.marketing
Youtube: Stephanie Mitchell | Beauty Pro Marketing
Facebook Page: Sunnystorm Marketing for Salons
Find your salon mentor
Now, who do you go with?
That all depends on what you need.
Do you need marketing help? Talk to Katie & Jordan or Stephanie
Do you feel like your mindset needs to get sharper? Talk to Victoria
Do you need a little bit of everything? Than Britt might be a perfect fit.
But with these four, you can't go wrong. Whatever direction you take, you'll leave the other side a better salon owner.
Did I miss anyone?
If you feel like there's someone missing, email me to jonhilmar@noona.is.
I'll do my research and they might end up on this list!
