Earn more from your salon by changing the world
We’re all going through tough times.
Hell, there’s a war going on. It’s ripples are hitting us all.
We’re still mourning the losses we suffered due to Covid. Some of us lost a loved one. Some of us lost our health. Some of us lost our businesses and jobs. All of us lost opportunities to spend our valuable time with those we love.
On top of it all, we’re all dealing with the hardship our lives present. Despite the glitz and glamour we present on social media, everyone is hurting in some way.
As Buddha says, life is pain. But the pain the world is going through seems to be a bit more palpable now than ever.
Your salon can change the world
According to Stanford, engaging in social connection is one of the best ways to improve mental and physical health, overall well-being, and quality of life.
The job of a stylist is a unique one. You get to spend a lot of 1v1 time with your customers. And most of the time they don’t even use their phone during appointments, making it for many one of the longest uninterrupted periods of social connection they have during their whole week.
And there lies your chance to change the world. By providing your customers not only with fantastic service, but by being there for them as a friend, you can inject their life with a little light. By talking, by listening, you’re giving them the chance connect. To many people, that simple gesture is a god-send.
Remember, kindness is contagious. Due to the amount of intimate time you spend with your customers, perhaps your kindness is the most contagious.
As a stylist, you’re uniquely positioned to start the spread of kindness with your clients, within your community and within the world.
The secrets to spreading kindness in your salon
Your chance of spreading kindness through social engagement as a stylist is rivalled only by the chance a therapist gets during appointments dedicated to that cause. Using that chance wisely is perhaps the greatest good you can provide the world with through your work.
It can be hard to engage in social engagement that really makes ones day brighter, but it doesn’t have to be.
Ask customers questions and listen.
The single best way to do spread kindness is actually not that hard. Most of the time, people don’t need life advice or motivation. They need to feel heard and appreciated. The way to achieve that is simply by asking good questions and listening.
Talking to someone that’s listening provides us with a release-valve for all the tension we’ve built up. According to Psychology Today, talking helps us reduce stress and emotional distress.
Asking good questions is an art that takes a lifetime to master. But to make a difference, you only need a few effective questions in your arsenal. Here are a few you could try out:
- What’s the biggest win you’ve had in the recent weeks?
- What are you looking forward to?
- What are you passionate about these days?
- Have you learned anything interesting recently?
If you feel like your customer is open and wants to share, you could go for questions that are a bit more on the personal side
- How’s the family?
- What’s going on in your career these days?
- What’s worrying you these days?
- What’s the biggest problem you need to solve?
But remember, the golden questions are not the ones that open the conversations, but the ones that keep it going.
- Why do you think so?
- How did you reach that conclusion?
- What’s the reasoning?
- ... and of course, just simple “What?”, “How?”, “Why?”
And your salon will flourish
As you get better at building connections and relationships with your customers, your USP (unique selling proposition) gets more and more unique. Sure, in theory they could go to another stylist and ask for the same service they ask of you. But can they also ask other stylists to be their friend, engage them with social connection and fuel their life with kindness?
No. Nobody can replace you if you do that right. Through this added value you’ll be providing, you’ll inevitably build a more loyal customer base and start to earn more.
Who said karma didn’t exist?